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What Google Business categories do people search for?

Written By:
Martin Carter
Published On:

Did you know there are over 4,000 categories of business that you can choose from when setting up/maintaining your Google Business profile?

As you can see from the volumes below, making sure that you are listed in the right ones can make a significant difference to how many people find your business through local searches.

These are UK monthly volumes, correct at the end of October 2023.

While you might not be one of the specific business types listed, it’s a useful illustration of why you should list in as many relevant categories as you can.

For example, if you only list yourself as a “pizza place” and don’t also add in “restaurant”, you’ve just lost over half of the potential searches.

RankBusiness TypeMonthly Google Searches
1Restaurant10,800,000
2Cafe9,600,000
3Bar8,400,000
4Pizza place7,200,000
5Indian restaurant6,000,000
6Chinese restaurant5,400,000
7Mexican restaurant4,800,000
8Italian restaurant4,200,000
9Thai restaurant3,600,000
10Japanese restaurant3,000,000
11Burger joint2,400,000
12Sandwich shop2,100,000
13Taco shop1,800,000
14Sushi restaurant1,500,000
15Coffee shop1,200,000
16Bakery900,000
17Ice cream shop800,000
18Grocery store700,000
19Convenience store600,000
20Liquor store500,000
21Pharmacy400,000
22Bank300,000
23ATM200,000
24Gas station100,000
25Car wash90,000
26Auto repair shop80,000
27Tire shop70,000
28Oil change shop60,000
29Hair salon50,000
30Nail salon40,000
31Barber shop30,000
32Spa20,000
33Massage therapist10,000
34Chiropractor9,000
35Dentist8,000
36Orthodontist7,000
37Eye doctor6,000
38Optometrist5,000
39Gym4,000
40Yoga studio3,000
41Pilates studio2,000
42Martial arts studio1,000
43Dance studio900
44Music school800
45Art studio700
46Bookstore600
47Library500
48Movie theater400
49Museum300
50Park200

Tweaking the settings on your Google Business account could be the best investment in time you’ll make this year. It takes only a few minutes, and as you can see it can make a BIG difference to the number of people finding your business online.

Want to know the volumes for any entry not listed here? We’re happy to help – just get in touch.

If you’d like a FREE checkup of your Google Business page, or would like us to set one up and look after it for you as part of our amazing-value pay-monthly website service, please just get in touch any time for rapid friendly expert advice.

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